In the ever evolving world of social media, I came across this great blog post from Hive Strategies.
(http://www.hivestrategies.com/2012/01/interest-in-pinterest-how-hospitals-can-use-the-newest-social-media-tool/)
And their core values are so sublime in their minimalism.
Listen to understand.
Have a conversation.
Inform and educate.
Simplify.
Be generous.
Be real.
Trust your community.