Monday, March 24, 2014

Wednesday, February 29, 2012

7 Core Values at the Heart of Successful Social Media

In the ever evolving world of social media, I came across this great blog post from Hive Strategies.  

(http://www.hivestrategies.com/2012/01/interest-in-pinterest-how-hospitals-can-use-the-newest-social-media-tool/)

And their core values are so sublime in their minimalism.


Listen to understand.

Have a conversation.

Inform and educate.

Simplify.

Be generous.

Be real.

Trust your community.

Saturday, January 28, 2012

Rethinking Healthcare

We each know the joy of sitting in a doctor's office waiting for an appointment that would have started 30 minutes ago - if only the doctor was on time. Now, the first emotion is one of anger - "Is my time not as important as the doctor's?" Natural response. (I would love to text the doctor to see when he might be available.)

Here is a way to shift that anger: doctors have to see upwards of 35 patients per day. Now, that leaves each visit with the doctor at 13 minutes (assuming the doctor can teleport between exam rooms - and never has to take a bathroom break.) So, in this case, let's blame the insurance companies. Lower reimbursements require volume over quality. Still think this is wrong?

I had the opportunity to attend an event called Transform Healthcare sponsored and held by the Mayo Clinic. Some of the brightest minds in healthcare, industry, and government all gathered to talk about changing healthcare. It is agreed that the system is broken, but rather than fix it, we need to replace it. That is not to say we need to get rid of the healthcare institution that have served us in research and other ways - it means that we have to add to the mix.

Let me give you an example using a different industry. When I was ten years old, I watched TV on 5 channels, went to the movies, and read comic books. My ten year old watches TV on 358 channels, watches on-demand videos, plays games on her iPod Touch, studies Spanish on her mother's iPad, chats with her friends through Google, and does her homework on her laptop. Okay, so beyond the fact that I have technologically enabled my daughter, the options for communication and learning are exponentially greater today then they were 30 years ago. Healthcare professionals are seeing technology take over every aspect of their jobs.

Fast Company recently published an article that underscores this very point.

What Dr. Smartphone Can Do For You


By Adam Bluestein
Prop styling: Wendy Schelah For Halley Resources; Hair And Makeup: Stephanie Peterson | Photo by Dan Saelinger



The big shift is in the consumer (yes, the patient) taking control of their own health. With an iPhone and a clear WiFi signal, people all over the world are finding ways to take care of themselves and their families. There are online communities that mimic the real world dynamic of neighbors discussing remedies and finding answers to real problems. My grandmother can tell us all about those times - and she can find a remedy for every aliment (I think Windex is involved.) So in a time where we tout that technology is separating us as individuals, I say it is finding ways to bring us together in more meaningful ways.

At the conference I mentioned earlier, there was a young doctor that is setting the stage for just this evolution in healthcare. I introduce you to Jay Parkinson, MD, MPH . I also mentioned texting your doctor earlier. Fiction? Jay allows his patients to set their appointments on his Google calendar - and text him if they need a quicker answer. Did I mention he only makes house calls?

We are rethinking healthcare. Now.